Product
Ickle Bubba
A calm, product-led film that makes the Drift gliding crib and its everyday benefits easy to understand.
About the project
Ickle Bubba needed a product film that made the design and everyday benefits of the Drift gliding crib immediately clear. The film combines calm lifestyle imagery with concise feature call-outs, helping viewers understand how the product fits naturally into family routines.
What we did
Product detail, grounded in real life.
Warm lifestyle scenes establish the feeling of the product, while considered close-ups and feature graphics explain how it works without slowing the story down.
Explain the product
Feature-led shots make the design easy to understand.
Create reassurance
Calm lifestyle imagery keeps the film human and relatable.
Support campaigns
A clear visual structure can be adapted into shorter product edits.
Keep attention
Motion, detail and concise call-outs maintain an effortless pace.
What’s included
Creative treatment
A visual route balancing lifestyle and product information.
Product filming
Wide scenes, demonstrations and detailed close-ups.
Motion graphics
Feature call-outs integrated into the product story.
Post-production
Edit, colour, music and final campaign delivery.
Common questions
Yes. Edit the text and video from the project screen at any time.
Yes. Publish another Our Work project and assign the Product category.
Yes. Published project categories are added to the Our Work filter automatically.